Into the future—what we want to do
The Crestone Eagle’s incorporation as a non-profit (Crestone Eagle Community Media or CECM) was recently approved by the US Internal Revenue Service. As a 501(c)(3) non-profit, The Crestone Eagle can:
Achieve greater financial stability
The Crestone Eagle depends on advertising, subscriptions and newspaper sales for its income. The largest amount of revenue comes from advertising. The region that the Eagle serves is affected greatly by the season. Winter sees a time of business slowdown, construction is nearly halted, as is agriculture. Tourism is reduced and limited mostly to visits to various spiritual centers. Businesses tighten their belts to make it through the winter and often reduce their advertising expense. To compensate, The Crestone Eagle reduces the size of its paper during the winter and spring, reduces staff hours, does less reporting and is hard-pressed to pay its bills. Yet there is still a community need for news, information and public service promotion. Becoming a non-profit allows grants, donations and sustaining memberships to keep the newspaper viable.
Changing technology has affected how people get their news. Newspapers now need to have a strong website presence to attract and keep readers. The Crestone Eagle needs to have a stronger website presence and more immediate reporting. Funding from grants, donations and sustaining memberships will permit this, putting the newspaper on a more secure financial footing. It can then take advantage of modern communication technologies, engaging younger readers.
Sustain and enhance our coverage
The Crestone Eagle is known for its in-depth reporting, especially on important environmental and social concerns in our region. The Crestone Eagle also reports on the spiritual centers which make this community so unique. It explores their philosophies and spiritual teachings. In-depth interviews with world-traveled individuals and visiting teachers add great depth to this news/magazine and enrich its readership. These articles are a feature of the Eagle that makes it unique and beloved by its readership. All of this reporting is expensive. Sustaining memberships could sponsor the kind of research and reporting which a small town for-profit newspaper can’t afford.
Support economic well-being
The Crestone Eagle will continue to support our community and region. Saguache County is one of the poorer counties of Colorado. It is very rural. Job opportunities are few. Many people who move here must bring their income with them. Trying to serve such a large region that is so rural and low-income is difficult for both public and private agencies. Communication from these agencies to the public is always needed. For health and safety, it is essential. This is a job that newspapers do as a public service. Yet, newspapers have their own overhead costs that must be met. There is only so much they can give away. Sustaining memberships and foundation grants can help a non-profit publication like The Crestone Eagle provide the community service that has always been a big part of its mission.
Upgrade our community presence
With support from grants, donations, and sustaining memberships, The Crestone Eagle can improve its reporting and continue to educate and inform the public. It will continue to upgrade technology and to retain and train its employees; improve its website and social media presence thus being visible, relevant and viable in an age of “instant news”; reach more readers and potential visitors from all around the world, thereby continuing to assist the economics of the region; continue taking years of articles, research, and archival and resource material and uploading this material to the website for easy access.
Find new ways to support our community
CECM could partner with our local schools to provide mentorships in writing, journalism, technology, graphic design and photography. Crestone Charter School and Moffat School students could benefit from hands-on learning. The Eagle may be able to connect with regional colleges to offer credits and support.
CECM’s website could provide broad content and links to numerous spiritual, health and learning centers. Crestone is known around the world for these centers. The website could serve as a hub to make information and links available.
CECM could expand its support for other community non-profits such as the Baca/Crestone Library, Crestone Performances, Neighbors Helping Neighbors, the Community Food Bank, the Living Wisdom Council, the Trails Coalition, youth programs, the Crestone and Saguache museums, the Communities that Care Program, and the Crestone Energy Fair.
CECM could seek grants and outside funding to publish a regional tourist guide for Saguache County.
CECM will allow for donations, grants and sustaining memberships. The hard work of our local board of directors will ensure that this community media resource continues to fairly represent and serve the needs of the broader community. Their input and ideas will enrich, guide and support The Crestone Eagle as it continues to serve our community in the 21st century.
What we need:
Crestone Eagle Community Media (CECM) is seeking financial support from grants, sustaining memberships, and tax-deductible donations. CECM is currently raising funds in order to purchase The Crestone Eagle business. As of November 1, 2019, CECM has committed donations for approximately 25% of the funds to do that. If you would like to pledge or make a donation and help the Eagle soar into the 21st century, please contact Dan Frelka, the CECM Secretary Treasurer.
PO Box 28, Crestone, CO 81131, email@example.com, 607-790-0021
With great thanks,
The Crestone Eagle